Lisa Veldran - Ballotpedia

Lisa has a bachelor's degree in political science from the University of Wisconsin.

This is Lisa Veldran's first run for public office.

Wants to create home ownership opportunities that serve as a source of generational wealth for marginalized communities.

Wants to develop a comprehensive inventory of current housing stock and preserve existing housing stock and affordable housing.

- Wants to create home ownership opportunities that serve as a source of generational wealth for marginalized communities.
- Wants to develop a comprehensive inventory of current housing stock and preserve existing housing stock and affordable housing.

Housing & Urban Development

Wants to maintain high quality basic city services that benefits all residents.

- Wants to maintain high quality basic city services that benefits all residents.

Public Services

As of June 7, 2025, Lisa Veldran’s website did not contain information on this issue.

Public Safety

Supports expanding transportation options throughout Dane County, not just in Madison.

Supports expanding transportation options throughout Dane County, not just in Madison but says "City taxpayers should not be the ones to solely bear the costs."

- Supports expanding transportation options throughout Dane County, not just in Madison but says "City taxpayers should not be the ones to solely bear the costs."

Transportation & Infrastructure

Supports sustainable budgeting practices, including long-term budget assessments and budget stress testing.

- Supports sustainable budgeting practices, including long-term budget assessments and budget stress testing.

Economy

Energy & the Environment

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Lisa Veldran

Yannette has lived in Madison for over 30 years. She lives with her husband Jesse. They have a son together.

As of January 14, 2025, Yannette Figueroa Cole’s website did not contain information on this issue.

Yannette Figueroa Cole was elected as alder representing Madison's District 10 in 2021.

As a city council member, established the city’s first urban campground to address homelessness.

As a city council member, led initiatives to improve temporary shelter conditions while working toward permanent housing solutions.

- As a city council member, established the city’s first urban campground to address homelessness.
- As a city council member, led initiatives to improve temporary shelter conditions while working toward permanent housing solutions.

As a city council member, launched Parks Alive programs to activate and improve District 10 neighborhood parks.

As a city council member, established community meetings and feedback sessions for the budget and major street works and developments.

Advocates for multilingual outreach programs to ensure all voices are heard.

Supports youth empowerment initiatives through parks, recreation, and community development programming.

- As a city council member, launched Parks Alive programs to activate and improve District 10 neighborhood parks.
- As a city council member, established community meetings and feedback sessions for the budget and major street works and developments.
- Advocates for multilingual outreach programs to ensure all voices are heard.
- Supports youth empowerment initiatives through parks, recreation, and community development programming.

Support for innovative public safety solutions

Believes Madison deserves emergency response systems tailored to the unique needs of every resident.

As a city council member, expanded the CARES (Community Alternative Response Emergency Services) program by increasing funding and broadening geographical coverage, including a pilot expansion to Sun Prairie, to create enhanced services, trauma-informed training, and new revenue streams.

As a city council member, expanded the CARES (Community Alternative Response Emergency Services) program by increasing funding and broadening geographical coverage, including a pilot expansion to Sun Prairie, to create better services, trauma-informed training, and new revenue streams.

As County Clerk, established a third-party transport service for mental health patients to Winnebago Mental Health Institute, keeping police officers in Madison.

As a city council member, established a third-party transport service for mental health patients to Winnebago Mental Health Institute, keeping police officers in Madison.

As a board of public health member, implemented violence prevention measures through enhanced health services, education, food access, transportation, housing, and justice initiatives.

As  a city council member, implemented violence prevention measures through improved health services, education, food access, transportation, housing, and justice initiatives.

- Believes Madison deserves emergency response systems tailored to the unique needs of every resident.
- As a city council member, expanded the CARES (Community Alternative Response Emergency Services) program by increasing funding and broadening geographical coverage, including a pilot expansion to Sun Prairie, to create better services, trauma-informed training, and new revenue streams.
- As a city council member, established a third-party transport service for mental health patients to Winnebago Mental Health Institute, keeping police officers in Madison.
- As  a city council member, implemented violence prevention measures through improved health services, education, food access, transportation, housing, and justice initiatives.

Transportation equity is essential for a thriving city.

Believes safe, accessible transportation is essential for a thriving city.

Prioritized making transportation more accessible for people with disabilities.

Prioritizes making transportation more accessible for people with disabilities.

Supports Vision Zero initiatives to eliminate traffic fatalities and severe injuries.

Advocated for protected bike lanes and pedestrian safety improvements.

Advocate for protected bike lanes and pedestrian safety improvements.

Supports expanding Bus Rapid Transit to shorten travel times and support workforce and economic development.

- Believes safe, accessible transportation is essential for a thriving city.
- Prioritizes making transportation more accessible for people with disabilities.
- Supports Vision Zero initiatives to eliminate traffic fatalities and severe injuries.
- Advocate for protected bike lanes and pedestrian safety improvements.
- Supports expanding Bus Rapid Transit to shorten travel times and support workforce and economic development.

Advocates for small business support and job creation through strategic partnerships and community engagement.

- Advocates for small business support and job creation through strategic partnerships and community engagement.

As of June 7, 2025, Yannette Figueroa Cole’s website did not contain information on this issue.

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Yannette Figueroa Cole

- Alderpersons serve on the on the city's Common Council. The Common Council passes city resolutions and ordinances, approves the city's annual budget, and sets tax rates. 
- They may be elected by city voters at-large or from specific districts in a non-partisan election. 